The city of Agadir is a berber town in south-western Morocco, located on the Atlantic coast, 508 km south of Casablanca, 173 km from Essaouira and 235 km west of Marrakech.
Agadir and its surroundings experienced an economic boom in modern times (tourism, fishing, agro-food industry, etc.) and exerts strong influence on a space exceeding the limits even of Souss-Massa. Considered as the capital of the South, Agadir has become central economic hub between south and north of Morocco and, conversely, the gateway to the provinces of the South.
Agadir has the first fishing port in Morocco, spurring the city commercial activity which is already booming with the export of citrus fruits and vegetables produced in the fertile Souss Valley. Agadir is also the first tourist pole of the country, a position sometimes disputed by Marrakech.
Now the largest seaside resort in Morocco, where tourists and foreign residents come in large numbers for the mild climate, Agadir has more than 300 days of sunshine a year. Its 10 km-long beach is more sheltered than many beaches on the Atlantic coast. Known by its white buildings hidden behind the dunes, wide, flowered boulevards, modern hotels and European-style cafes, Agadir is a modern, active and dynamic city, resolutely looking to the future.